ABSTRACT
In this paper I illustrated the economic structure in India is the basis of such an amazing withstand that is to say, the introduction of Goods and Services Tax (GST) as a multipoint tax system is an another milestone in the economic growth by enveloping all indirect taxes and avoiding cascading effect in taxation to create India as a single uni?ed common market all over the world. The implementation of GST will reduce tax burden on manufacturers and thus encourages for the higher production. This process will increase the export of India and it will increase the total GNP. Avoidance of cascading effect empowers the manufacturers to produce to their optimum capacity and retards growth.
ABSTRACT
In this paper I have compare the effectiveness of advertising of two motor vehicle companies. Consumer is the central point in every business. In marketing, the organization strives to use all the available resources in order to give maximum satisfaction to the consumers. It is the problem of every organization or a ground for struggle that how they provide maximum satisfaction for getting the speci?ed objectives of the organization. Advertising is an important marketing tool to in?uence the potential customers located at different geographical market area. Advertising is used for communicating business information to the present and prospective customers in a wider range of area. Furthermore, advertising is a paid form of non-personal presentation and promotion of goods or services or idea by identi?ed customers